Brand & advertising strategist.
Purposeful marketer. Sponsorship marketing authority. Content developer. Nonprofit executive. Partnership development specialist. Fortune 100/500/1000 brand management. |
Live music lover.
Girl dad & basketball coach. Cross-functional team lead. Big Green Egg “master”. Collaborator extraordinare & individual contributor. |
I am a purpose driven, focused leader specializing in developing strategic roadmaps, brand plans and campaigns grounded in research and data. This allows for review and optimization of creative to drive performance and generate results.
My career as the client and project lead developing integrated marketing and brand strategy spans startups, small businesses, and Fortune 100, 500 and 1000 brands. And with a background leading and collaborating with cross-functional teams at agencies as well as on the corporate side, no matter the organization size or working as an individual contributor, I will excel at whatever is required.
In terms of working and leadership, my style emphasizes listening and proactivity to create thoughtful, innovative and on-brand communications based on the objective(s) at hand. Through collaboration, research and focus, we can build a smart and effective plan and creative strategy, be rational as it relates to opportunities, optimize campaigns based on data and address challenges head-on.
So often brands talk about transparency and authenticity, but when it comes to their campaigns rarely do you see separation in brand messages, true creativity or activations. The approach so many brands are taking with "we are all in this together" during COVID-19 is just one great example how of common it is that instead of listening and applying what speaks to their core audiences, they are really talking to themselves. Set yourself apart and avoid the tendency to run with the pack and be the first to make a statement.
That's where I come in. I survey the landscape by being Thoughtful, Innovative and Proactive to devise the right strategy. I will stay Knowledgeable and Attentive to the needs, objectives and goals of my clients and organizations, while researching the competition. All while building a Personal relationship by listening and providing sound leadership, to help get the most out of one another...much like a coach. Funny how that keeps coming up.
My career as the client and project lead developing integrated marketing and brand strategy spans startups, small businesses, and Fortune 100, 500 and 1000 brands. And with a background leading and collaborating with cross-functional teams at agencies as well as on the corporate side, no matter the organization size or working as an individual contributor, I will excel at whatever is required.
In terms of working and leadership, my style emphasizes listening and proactivity to create thoughtful, innovative and on-brand communications based on the objective(s) at hand. Through collaboration, research and focus, we can build a smart and effective plan and creative strategy, be rational as it relates to opportunities, optimize campaigns based on data and address challenges head-on.
So often brands talk about transparency and authenticity, but when it comes to their campaigns rarely do you see separation in brand messages, true creativity or activations. The approach so many brands are taking with "we are all in this together" during COVID-19 is just one great example how of common it is that instead of listening and applying what speaks to their core audiences, they are really talking to themselves. Set yourself apart and avoid the tendency to run with the pack and be the first to make a statement.
That's where I come in. I survey the landscape by being Thoughtful, Innovative and Proactive to devise the right strategy. I will stay Knowledgeable and Attentive to the needs, objectives and goals of my clients and organizations, while researching the competition. All while building a Personal relationship by listening and providing sound leadership, to help get the most out of one another...much like a coach. Funny how that keeps coming up.