Throughout my career I have had the pleasure of leading and collaborating with outstanding cross-functional teams, developed award-winning brand strategy and advertising campaigns, and created groundbreaking partnerships that drive revenue and organically grow business. In terms of business acumen, I pride myself on establishing a simple but effective workflow, improve processes that strengthen communication to create a great internal culture and focus on profitability for organizations to ensure long-term sustainability.
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BACKGROUND & FOCUS
I am a purpose driven, focused leader specializing in developing strategic roadmaps, brand plans and campaigns grounded in research and data. This allows for review and optimization of creative to drive performance and generate results.
My career as the client and project lead developing integrated marketing and brand strategy spans startups, small businesses, and Fortune 100, 500 and 1000 brands. And with a background leading and collaborating with cross-functional teams at agencies as well as on the corporate side, no matter the organization size or working as an individual contributor, I will excel at whatever is required.
In terms of working and leadership, my style emphasizes listening and proactivity to create thoughtful, innovative and on-brand communications based on the objective(s) at hand. Through collaboration, research and focus, we can build a smart and effective plan and creative strategy, be rational as it relates to opportunities, optimize campaigns based on data and address challenges head-on.
I survey the landscape by being Thoughtful, Innovative and Proactive to devise the right strategy, while staying Knowledgeable and Attentive to the needs, objectives and goals of my client and organizational partners, while researching the competition. All while building a Personal relationship by listening and providing sound leadership, to help get the most out of one another...much like a coach. Funny how that keeps coming up.
My career as the client and project lead developing integrated marketing and brand strategy spans startups, small businesses, and Fortune 100, 500 and 1000 brands. And with a background leading and collaborating with cross-functional teams at agencies as well as on the corporate side, no matter the organization size or working as an individual contributor, I will excel at whatever is required.
In terms of working and leadership, my style emphasizes listening and proactivity to create thoughtful, innovative and on-brand communications based on the objective(s) at hand. Through collaboration, research and focus, we can build a smart and effective plan and creative strategy, be rational as it relates to opportunities, optimize campaigns based on data and address challenges head-on.
I survey the landscape by being Thoughtful, Innovative and Proactive to devise the right strategy, while staying Knowledgeable and Attentive to the needs, objectives and goals of my client and organizational partners, while researching the competition. All while building a Personal relationship by listening and providing sound leadership, to help get the most out of one another...much like a coach. Funny how that keeps coming up.